2014 Infinity Award Entry: Mudd Advertising and McKie

Challenges

• Increase brand awareness
• Improve bottom line
• Attain more leads and phones calls

Solutions

• Duplicated successful Google campaigns to Bing with minimal heavy-lifting
• Implemented “Bid to CPA” policy to control CPA targets and improve optimization
• Leveraged keyword tool to identify and optimize converting terms
• Utilized online dashboards and reports to holistically view online and offline metrics and overall performance

Results

• 20% increase in conversions
• 27% increase in sales
• 10% increase in conversion rate