Challenges Increase brand awareness Improve bottom line Attain more leads and phones calls Solutions Duplicated successful Google campaigns to Bing with minimal heavy-lifting Implemented “Bid to CPA” policy to control CPA targets and improve optimization Leveraged keyword tool to identify and optimize converting terms Utilized online dashboards and reports to holistically view online and offline metrics and overall performance Results 20% increase in conversions 27% increase in sales 10% increase in conversion rate