2015 Infinity Award Entry: Elite SEM and Pandora

Objective

• Attract new listeners and keep acquisition costs low by growing non-branded conversions while maintaining fix cost-per-conversion goals

Solution

• Utilize Kenshoo bulk templates for Google Shopping campaigns to efficiently build ad groups
• Leverage Kenshoo Portfolio Optimizer (KPO) to manage bidding and forecasting and track and optimize non-brand, mobile, and brand goals differently

Results

• Drove 60% increase in conversions while cutting overall cost-per-conversion by 5%
• Generated record numbers of conversions bolstered by increased budget and ability to continuously scale program