Objective Attract new listeners and keep acquisition costs low by growing non-branded conversions while maintaining fix cost-per-conversion goals Solution Utilize Kenshoo bulk templates for Google Shopping campaigns to efficiently build ad groups Leverage Kenshoo Portfolio Optimizer (KPO) to manage bidding and forecasting and track and optimize non-brand, mobile, and brand goals differently Results Drove 60% increase in conversions while cutting overall cost-per-conversion by 5% Generated record numbers of conversions bolstered by increased budget and ability to continuously scale program