Quality Score is an online advertising agency with a strong focus on health & beauty verticals. Beyond Diet is a natural diet developed by Isabel De Los Rios, a certified nutritionist, which has been used by over half a million people to lose extra weight in the most natural way. The team at Quality Score was working with Beyond Diet to market this successful product promote Beyond Diet website, which offers resources and products for those looking to switch to a more natural lifestyle and lose weight.
Using the data available via Facebook enabled Quality Score to execute interest and demographic targeting. Unfortunately, these targeting options did not include retail and consumer data, making it impossible to target based on consumer behavior. Quality Score devised a plan to use Partner Categories to create audiences on Facebook through the Kenshoo Apps platform based on consumer shopping history and habits that fit the Beyond Diet profile. Quality Score found several data sets that proved to be highly valuable and actionable:
Facebook makes it very easy for advertisers to target potential customers by their demographic profile and their likes and interests. Now with Partner Categories, marketers can reach out to potential customers based on their behavior. Beyond Diet was able to achieve significant improvements across key performance indicators by tapping into the power of Partner Categories with the help of Quality Score and Adquant.
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