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Shopper-Centricity Through Data & Intelligence, Part 1

Shopper marketing has been around for a long time, but it’s been typically applied to the offline world. With more and more consumers retail buying online, brands are transitioning their shopper marketing focus to the digital realm.

At the heart of winning with this channel is shopper-centricity; an understanding of how to best engage and influence consumers throughout their journey. To do that, marketers need the right data on hand to navigate decision-making. That’s not always an easy task, but brands that are able to fill their data gaps can make the strategic calls which can be the difference between winning and failing. 

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