Louis Guerrero, Sr. Product Marketing Manager, Social @ Kenshoo
Epsilon audience data. Reach your best customers and prospects with new insights on consumer demographics, lifestyles and interests, purchase history, vehicle information, and more.
A few months ago, we shared our perspective on the value of third-party data, and our commitment to partnering with powerful third-party data providers to take audience targeting capabilities to new heights. Today we’ve taken another big step forward in this effort with the integration of third-party data from Epsilon.
As the leader in interaction management, Epsilon offers data sets that can help marketers gain complete views of their customers and prospects, significantly enhance effectiveness, and increase reach for paid social campaigns.
The Epsilon TotalSource Plus® national consumer database brings together more than 30 data sources to provide insights into 125 million households representing 200 million consumers across 8 dimensions of data. Marketers can choose to leverage this data for audience targeting of paid social campaigns through Kenshoo Social, and thereby:
If you’re already using Kenshoo Social, talk to your account rep to see how you can supercharge your reach efforts for paid social campaigns with the power of third-party data from Epsilon. If you’d like to learn more about Kenshoo Social, contact us for a demo today!
Learn More About Kenshoo Social
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.