That video advertising is here to stay is not news. The fact that it’s approaching the level of television advertising is staggering if you really think about it.
According to eMarketer, TV spend outpaces that of digital video by nearly two to one right now, but that gap is projected to close considerably by 2023. In just four years, digital video advertising spending will surge more than 60%, while TV ad spend will tick down slightly from where it is today.
One of the main channels where video ads proliferate is social. Facebook, Instagram, Twitter, LinkedIn, and Pinterest have all beefed up their video ad capabilities in the last year to better support this format. And it’s now easier and cheaper than ever to create compelling video ads.
As reported in January in our Q4 2018 Quarterly Trends Report, for some time now, the rise of online video advertising has been linked to the increased marketer investment in Social. That trend continued with a 62% year-over-year increase in social video ads in Q4 2018. The
quarter also represented the fifth consecutive quarter that social video spending increased.
Here are some additional stats to keep in mind when it comes to video advertising on social media: