Today we announced a partnership with Spredfast, a social media management software company that allows brands and marketers to manage owned social media campaigns across Facebook, LinkedIn, Twitter, YouTube, Google+, and Flickr. The Kenshoo Social and Spredfast integration allows brands to track and strategize across paid and owned social media campaigns to improve overall results.
These types of partnerships are critical for successful social media performance and all marketers should be asking their technology providers how they can integrate their owned and paid social campaigns.
When brands are managing their campaigns in silos, without the paid and owned sides talking to each other, there are many things that can get lost in translation; such as, understanding the value or credit to be given to interactions, aligning on the right priorities, overlapping workflows, etc. It’s like….
- Three siblings going in on a father’s day gift but only one signing the card and getting all the credit for the gift.
- Your significant other committing both of you to a dinner date with another couple when you already made plans that night to hang out with friends.
- Two classmates that are part of group project that accidentally work on the same section of the assignment; causing them to double up on their work.
In the end, consumers don’t care if there are two different marketing departments managing the paid side and the owned side; it’s all one fluid experience for them (hopefully!). So check out the Kenshoo Social and Spredfast PR and see how you can start breaking down the silos in your organization!