Reach more iOS app users with Apple Search Ads and Kenshoo Apps. Powerful automation, scale, optimization, and reporting capabilities will help your app marketing efforts drive more installs and app engagement.

  • What is Apple Search Ads?

    An efficient and easy way to increase the discoverability of your app, Apple Search Ads can put apps at the top of App Store search results on iPhone and iPad.
    • 65%

      Downloads that occur directly after a search on the app store

    • 50%

      Average conversion rate of Apple Search Ads

    Source: Apple Search Ads Homepage

  • What is Kenshoo Apps?

    An integrated app marketing platform to reach the right users across the publishers that matter, while driving the install and optimizing towards user lifetime value (LTV).

How Kenshoo Apps Powers Your Apple Search Ads Campaigns

  • Campaign Creation & Management at Scale

    Build hundreds of ads in minutes. Change bids and budgets in bulk. Leverage automated workflows.
  • Lifetime Value Optimization

    Access to users with high LTV. Full coverage of app user lifecycle. Optimize towards in-app actions.
  • Granular Reporting & Insights

    Advanced cohort analyses. Detailed data of app ads trends. Layer MMP and publisher data.

More About Kenshoo Apps

App marketers need a solution as intricate and sophisticated as today’s app environment. Kenshoo Apps can help.

  • from Discovery

    Kenshoo Apps delivers campaigns that reach your users at scale and in the locations where apps are most likely to be discovered.

  • to Stores

    Access all the right levers for total control of placement in the app stores and
    activate high app store ranking to acquire new and lasting users.
    Did you know? 50% of users who search on the App store actually convert!

  • to Retention

    Retain your users well beyond the install—access granular cohort analyses to truly understand user retention patterns, and optimize towards those in-app actions that grow lifetime value (LTV).
    Did you know? There’s 30% higher revenue per users from Apple Search Ads vs. other at platforms.

  • and Beyond!

    Access expert scale, automation, reporting and optimization tools that take your campaigns to the next level in Apple Search Ads and other popular app ad destinations.

Apple Search Ads Product Features


  • Create multiple campaigns, ad groups, and keywords in one flow and save as a template for future use with the option to use bulk sheets or create in bulk
  • Create keywords & negative keywords from search terms
  • Save templated creation flows for continued usage
  • Keyword discovery and suggestion tool


  • Segment and export performance by day
  • Cohort reporting, allowing for granularity all the way to the keyword level
  • Storefront (country) reporting, age, gender and location
  • Generate reports for keywords and search terms across multiple campaigns & ad groups in one report


  • Daily view of performance on all levels such as campaigns, ad groups, keywords, search terms and creative sets
  • Copy, paste and bulk upload lists of keywords into the ad creation and save as presets
  • Daily budget management functionalities
  • Unified keyword management across campaigns and ad groups
  • Easy keyword management to seamlessly convert keywords and search terms into targeted or excluded keywords in your ad groups or campaigns in one simple flow
  • Keyword grid displaying unique keyword vs all keyword performance aggregated across all campaigns
  • Automatic bid and budget management

MMP Tracking

  • Track and measure lifetime value of mobile app users
  • Mobile measurement available through the Kenshoo S2S Integration, Facebook SDK, and third party partners
  • MMP (mobile measurement partner) integration which includes all data and post install events in one place

Or Resnitzky

VP Acquisition, Playtika

Kenshoo Apps has been a key partner to support our growth efforts and we are very excited to partner with them to help us scale our Apple Search Ads efforts.