Zap Group is the largest group of consumer websites in Israel – operating the biggest yellow pages and price comparison websites in the country. Its digital marketing team uses Kenshoo Local to manage campaigns for more than 1,500 small and mid-sized businesses.
When COVID-19 hit Israel, the Zap Group team faced a number of challenges:
Within 14 days, all of its Google activity had been onboarded onto Kenshoo Search. This meant that as COVID-19 peaked in Israel at the start of the April, the team was able to take advantage of the following features to react quickly across its search and social campaigns:
Despite having fewer people in the team, Zap Group was able to navigate this difficult period smoothly, and without any errors, for its clients.