“Paid search continues to deliver results as a mature and trusted channel, and utilizing it as a source of intent data to inform social advertising has emerged as a proven best practice for campaign optimization. Similarly, social advertising has shown a positive impact on paid search when utilized in tandem and we’re continuing to invest heavily in social on its own merits as a strong performance marketing channel. The Kenshoo suite simplifies cross-channel campaign management and optimization, helping ensure we get the best possible return on our marketing investments.”
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