Digital Marketing

Visual ads on mobile devices drove growth across digital marketing channels

Instagram, video and image-focused product ads pushed social ad spending higher in Q4, while mobile search shopping campaigns continued to be the fastest-growing segment across search advertising.
WHAT YOU NEED TO KNOW
Monthly spending on Ecommerce Channel Ads (ECA) has increased by 5X since January
The majority of Instagram spending growth is coming from advertisers who have been on Instagram for at least five quarters
3 out of every 4 search shopping impressions is on a mobile phone
Pinterest spending spiked by 58% in Q4 compared to the previous quarter, while engagement increased ahead of the holiday season
Ecommerce
Monthly spending on Ecommerce Channel Ads (ECA) has increased by 5X since January
Social
The majority of Instagram spending growth is coming from advertisers who have been on Instagram for at least five quarters
Search
3 out of every 4 search shopping impressions is on a mobile phone
Pinterest
Pinterest spending spiked by 58% in Q4 compared to the previous quarter, while engagement increased ahead of the holiday season
MOBILE/PRODUCT SPOTLIGHT

Mobile Spotlight

Mobile ads continue to grow faster than their desktop counterparts across channels, with the share of total spending from mobile increasing as a result

Product Spotlight

Increased shopping intent around the holidays drove both the volume and the pricing of these ads sharply higher compared to the third quarter
CORE TRENDS