Digital Marketing

Key digital marketing channels continued overall growth trends after holiday spike

Social, search and ecommerce ad spending all increased year-over-year on a same-store basis, while newer properties like Pinterest and Apple Search Ads are gaining traction with marketers.
WHAT YOU NEED TO KNOW
As both the volume and the share of video ads has been growing, click-through rate (CTR) across all social ads has been declining
Mobile search volume is growing fast enough to offset declining CPC and still outpace overall search spending growth
On a same-advertiser basis, Ecommerce Channel Ads grew faster than both search and social
Across ALL advertisers, Pinterest clicks and spend increased 2X or more compared to last year
Since launching on Kenshoo in Q3 2018, spending growth on Apple Search Ads has increased rapidly across all advertisers
Social
As both the volume and the share of video ads has been growing, click-through rate (CTR) across all social ads has been declining
Search
Mobile search volume is growing fast enough to offset declining CPC and still outpace overall search spending growth
Ecommerce
On a same-advertiser basis, Ecommerce Channel Ads grew faster than both search and social
Pinterest
Across ALL advertisers, Pinterest clicks and spend increased 2X or more compared to last year
Apple Search Ads
Since launching on Kenshoo in Q3 2018, spending growth on Apple Search Ads has increased rapidly across all advertisers
MOBILE/PRODUCT SPOTLIGHT

Mobile Spotlight

Mobile ads continued to grow faster than their desktop counterparts across channels, comprising 84% of all social spending and 50% of all search spending in Q1

Product Spotlight

Search Shopping Campaigns and Social Dynamic Product Ads continue to grow YOY at similar rates, and both channels “landed” higher in Q1 than their investment levels in Q3, before the holiday spike
CORE TRENDS