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Key Takeaways from Q1 2020

Here are some of the key digital marketing trends from Q1 2020's advertising data.


COVID-19 clearly had an impact on the quarter, but year-over-year spending still grew across all channels through the end of March. Search, social, and ecommerce advertising were all poised to have a return to mid-2019 form before the pandemic. Within this report, you will see our growth projection on how these channels would have likely performed without the disruption.
Since the initial impact on digital ad budgets, weekly spending has stabilized across advertising channels, and recovery will vary by industry category. See how Q2 is shaping up based on the most recent advertising performance data and if there are signs of recovery across channels.

The Kenshoo Q1 2020 Quarterly Trends Report

This edition of the Kenshoo Quarterly Trends Report for Q1 2020 is drawn from a foundation of nearly $7B in annualized marketer spend, over 750 billion ad impressions, and 15 billion clicks. As one of the most well-respected datasets by those who follow advertising performance closely, it includes many proprietary insights about what’s happening in the digital advertising industry on a macro level. In this report, learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q1 2020, including:

    Key performance indicators for the first quarter of the year across Search, Social, and Ecommerce Advertising
    The impact of the COVID-19 on overall digital advertising trends including projections on how Q1 might have performed without the disruption
    A drill-down into the current state and near-term outlook of key industry categories affected by the global health crisis

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Additional Quarterly Trends Resources

Key Takeaways From the Kenshoo Q1 2019 Quarterly Trends Report

With digital ad spending projected to surpass that of traditional media this year, where did digital marketers place their bets in the first quarter? The Kenshoo Q1 2019 Quarterly Trends Report has the answers!
amazon, Data, ecommerce, Faebook, Google, Holiday, instagram, Kenshoo Marketing Research, Plan, QTR, Resarch, Search, Social, xSUx

Top Takeaways from the Kenshoo Q4 2018 Quarterly Trends Report

Check out some of the top takeaways from Kenshoo's Q4 2018 Quarterly Trends webinar to learn what's happening right now in the marketing industry.
bing, Data, Google, pinterest, QTR, Search, xSUx

Fourth (Quarter) and Goals for Retailers in Search

Search shopping campaigns grew 34% year-over-year in Q4 2018. In today's post, we take a deeper look into these popular campaigns.

Marketing in a Crisis: COVID-19 Resources

View the more COVID-19 Resources

Marketing in a Crisis: Search Engine Marketing

Note to readers: This is the second in a series of posts offering some guidance for marketers during this global health crisis.  Previous post: Marketing in Crisis: Ecommerce Channel Ads Amid and despite today’s chaotic climate, we need to stay at the top of our game as marketers. Staying relevant and visible are crucial aspects... Read More »

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Marketing in a Crisis: Ecommerce Channel Ads

Note to readers: This is the first in a series of posts offering some guidance to marketers during this global health crisis. Advertising, rather famously, has been described as the right message in the right place at the right time. As the industry grapples with not even the “new normal”, but the ever-changing normal of... Read More »

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