The Amazon advertising platform operates on predictability. But massive shifts in supply and demand have caused unprecedented volatility in the advertising landscape. While there is no blanket strategy for addressing this volatility, brands are far from helpless. In this Amazon Advertising: Prime Day & Beyond panel hosted by Orca Pacific, John Ghiorso and David Grill from Orca Pacific are joined by Nich Weinheimer from Kenshoo and Nich Seo from MightyHive to discuss methods for capturing Q4 traffic and the future of Amazon advertising. Learn how to use advertising to position your Amazon business for success in SUPER-Q4 and in the new normal.