Flaregames is a fast-growing mobile game publisher and developer that is focused on creating and bringing fun, high-quality, free-to-play games to smartphones and tablets. It publishes and builds games across a number of top genres including Tower Defense (and Offense), Real-Time Strategy, RPG, and world-building games.
Flaregames had been managing its social campaigns through Facebook’s Power Editor prior to partnering with Kenshoo Apps. As its program grew, campaign creation and optimization became too much to handle via Facebook alone, and the team needed a more sophisticated and integrated platform to manage its robust program.
The team was looking for a solution that could provide additional automation to streamline day-to-day optimization and allow the team to become more strategic. In addition, Flaregames needed to maintain profitability and drive engagement and app installs via its social campaigns.
Flaregames leveraged Kenshoo’s advanced platform to automate campaign creation and management and optimize its campaigns. Its success hinged on the implementation of the following tactics:
After six months of running on the Kenshoo Apps platform, Flaregames saw a positive impact on its performance metrics. In addition, the usability and design of the platform enabled the team to streamline campaign management and achieve its marketing goals in the highly competitive mobile gaming space.