Louis Guerrero, Sr. Product Marketing Manager, Social @ Kenshoo
First episode of “Gift of the Week: Social Edition” unwraps 3 actions to take today for successful holiday social media marketing all season
It’s crunch time, marketers! Q4 is here and your holiday social media marketing opportunities are more abundant than ever. It’s no secret that you’re also under more pressure to be strategic and deliver direct response-like results. With that in mind, we’re giving you an early holiday gift—several of them, actually!—to help you seize the season and ring in holiday sales.
Our new weekly video series, “Gift of the Week,” features experts that will show you:
In the debut episode, Kenshoo Senior Director of Marketing Research Chris Costello shares holiday social media marketing trends and insights, what to expect in terms of cost and performance, and much more.
“There’s so much data available to marketers, but you need to go beyond the raw numbers to find the right data points that will help you impact business results,” said Costello.
Costello shared three key insights that can really help drive holiday social media marketing results this year:
Watch the full video to get the details on these insights. Tune in and you’ll also learn which day social marketers invest in most (hint: it’s not Cyber Monday), and when to expect to see CPMs, click-through rates and conversion rates increase and reach their peak.
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