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#KenshooHolidayTips

31 days. 31 gifts in the form of best practices,
expert advice, industry benchmarks and of course,
holiday survival tips, from our digital advertising experts.

Click the present below to unwrap a new holiday tip every day in October.
1
Kenshoo Holiday Tips: Day 1

Make sure you get plenty of sleep the night before Thanksgiving. The Thanksgiving holiday was the fastest growing day of the "Cyber 5" last year. If you're waiting for Black Friday, you're going to miss out!

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2
Kenshoo Holiday Tips: Day 2

Get those Dynamic Ads ready! Last year, Dynamic Product Ads made up nearly half (48%) of Facebook spending for e-retailers during the Cyber 5. They have become a key part of any e-retailer's social strategy for the holidays.

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3
Kenshoo Holiday Tips: Day 3

Search Shopping CPCs will increase, but by how much? Last year, average cost-per-click more than doubled (2.1x) during the Cyber 5, compared to the rest of November. #JollyOldSaintClick #KenshooHolidayTips

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4
Kenshoo Holiday Tips: Day 4

Turn up the volume! Last year, average daily spending volume on Ecommerce Channel Ads more than doubled for the Cyber 5 period, compared to an average day in November. Ask your Kenshoo rep how to capitalize on the increased demand

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5
Kenshoo Holiday Tips: Day 5

Among Local/SMB advertisers who used Search Shopping Campaigns in 2018, volume declined slightly on Thanksgiving before accelerating for the next four days of the Cyber 5. #SMBePrepared #KenshooHolidayTips

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6
Kenshoo Holiday Tips: Day 6

Last season, for Kenshoo search accounts in the ecommerce category, more than 1 out of every 4 paid search impressions was from a shopping campaign ad. Learn how you can make good “impression” with your search shopping campaigns.

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7
Kenshoo Holiday Tips: Day 7

For Ecommerce Channel Ads, the Apparel category saw CPCs more than double from an average day in November to the Cyber 5 weekend, while no other category saw more than an 36% increase. #KenshooHolidayTips

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8
Kenshoo Holiday Tips: Day 8

Today's tip comes from Enrico Mirabelli, Associate Director of Media & Ecomm at iCrossing - and it's one for all of the agencies managing Amazon Advertising campaigns this holiday season. #BabyItsColdOutsideTheBuyBox

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9
Kenshoo Holiday Tips: Day 9

Jonny Hale, Director of Performance at Search & Social agency Sticky Click shares his top tip for the holiday season and its all about using content across social media to give your customers that extra bit of added value!

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10
Kenshoo Holiday Tips: Day 10

Don't miss your Holiday Party because of a hectic workload. Anne and Daniela from Yellow Pages Canada suggest using Kenshoo Automated Actions to set your campaigns up weeks in advance.

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11
Kenshoo Holiday Tips: Day 11

How will the team managing the Diageo account at iProspect survive the holiday season? Hint: It's not by drinking their clients products (unlike some of our other tips suggest!)

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12
Kenshoo Holiday Tips: Day 12

Are you using a Search Term report to understand what your consumers are looking for on Amazon this holiday season? Joe Huber from Orca Pacific's top tip explains why this is key when servicing his Amazon Advertising clients.

Check Out More On Our Ecommerce Checklist
13
Kenshoo Holiday Tips: Day 13

Rhys Freestone, Digital Marketing Manager at Royal Bank of Scotland explains why Facebook DCO is going to be his (not-so-secret anymore) weapon for the remainder of 2019. #DeckTheFeedsWithGreatCreative #KenshooHolidayTips

14
Kenshoo Holiday Tips: Day 14

Be even Smarter this holiday season by deploying Kenshoo's Budget Navigator with Smart Bidding to scale performance and budgets. Matt Devinney, Senior Manager of Paid Search at Tinuiti shares all! #KenshooHolidayTips

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15
Kenshoo Holiday Tips: Day 15

Spoiler Alert: 20 tips for the price of 1! Don't miss a trick (or sale) this holiday season or yule be sorry! Download this handy guide to get the most from your Amazon Advertising with Kenshoo Ecommerce.

Download now
16
Kenshoo Holiday Tips: Day 16

What if sudden changes happen that you aren't aware of? Paul and Chris suggest using Kenshoo Automated Actions so that you can be quickly alerted of any sudden changes in performance across all of your accounts.

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17
Kenshoo Holiday Tips: Day 17

Are Amazon Sponsored Brands on your radar this holiday season? For today's tip we recommend signing up to our webinar with Amazon Advertising next week if you want to maximise your holiday success with this popular ad format.

Sign up here
18
Kenshoo Holiday Tips: Day 18

How do brands ensure engagement with their online creative all season long? Anita Walsh, Kenshoo's VP Client Success in EMEA thinks Smart Tags are going to be key in preventing ad fatigue and assessing creative sentiment.

Download the checklist of Social Best Practices
19
Kenshoo Holiday Tips: Day 19

It might seem obvious but if you haven't started your holiday campaigns yet then you are missing out on customers who are already searching for gifts. Klint Rudolph of Xcite Media's tip is don't wait - start your campaigns today.

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20
Kenshoo Holiday Tips: Day 20

On the 20th day of tips, my Kenshoo brought to me... 3 great tips for managing your creative(ity)! Big thanks to Mollie Gray of Shuttlerock for sharing some great tips into managing your creative this holiday season!

Download the checklist of Social Best Practices
21
Kenshoo Holiday Tips: Day 21

For all the Search marketers out there we have created this great checklist of Kenshoo Search best practices. Today's top tip: download it and stick it to your desk to make sure you don't miss out on any great features!

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22
Kenshoo Holiday Tips: Day 22

As the festivities approach, consumer demand increases. Yuji Inagaki from Edelman Digital's (slightly controversial) tip suggests it's time to get the gloves off, advertise HARD and make sure you are the ones they are buying from.

23
Kenshoo Holiday Tips: Day 23

Chris Dessi, VP Americas at Productsup explains that pricing, imagery, URLs and stock all need to be up to date and relevant to ensure shopping success this holiday season.

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24
Kenshoo Holiday Tips: Day 24

This year, mobile apps will be a more important battleground for retailers than ever. So before the holiday season heats up, check out these best practices and top tips for your app advertising campaigns from our team of experts.

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25
Kenshoo HolidayTips: Day 25

Don't let anything fall through the cracks this holiday season. James Murray from Microsoft Ads looks at why you should be thinking about Dynamic Search Ads as part of your strategy.

26
Kenshoo Holiday Tips: Day 26

Hey, App marketers! Peak consumer readiness to download your app is not equal to the peak cost of getting consumers attention. Find out what John Koetsier from Singular means by this in today's great tip!

27
Kenshoo Holiday Tips: Day 27

If it's good enough to help Team GB win Tour de France, it's good enough for digital marketing, right? In today's tip our very own Tom Affinito suggests advertisers can wrap up their holiday success with 1% improvements.

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28
Kenshoo Holiday Tips Day 28

Christi Olson, Head of Evangelism at Microsoft Advertising asks: Are you aware that Black Friday and Cyber Monday fall at a different time of year this year to 2018? Tune in to find out how this can impact your campaigns.

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29
Kenshoo Holiday Tips: Day 29

A large % of the population will be getting a shiny new phone in their stocking this year. See how Sharon Bensadoun, Head of Mobile Growth for Kenshoo, suggests app marketers should approach the festive season.

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30

Who better to give us our final Amazon Advertising tip than one of Kenshoo's first ever Ecomm clients, Artur Margaryan, formerly of OMD EMEA (but has since moved over to the dark side!).

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31
Kenshoo Holiday Tips: Day 31

Our last holiday tip comes from Arthur Gross at Pinterest. Did you know that 'Pinners' plan weeks in advance of a big occasion, so for advertisers, that consideration phase is the best time to get in front of potential buyers.