Wine, advertising, and creating authentic connections with customers: all of these and more were topics served up at Kenshoo’s annual K8 client conference. The lovely Meritage Resort in Napa Valley, California, provided the venue for Kenshoo’s clients to come together, experience perspectives on communication and craft, and discuss strategies with Kenshoo and leading publishers like Pinterest, Microsoft, Google, Facebook, Oath, and Amazon.
Over a full menu of stories, presentations, and roundtables, special cheers were reserved for announcements from Kenshoo’s product team. Some highlights included:
But Kenshoo’s applications were only part of the update; spotlights were also shown for Kenshoo’s holistic orchestration capabilities:
Most surprisingly, after announcing support for many of the publisher’s extended native advertising networks available, Kenshoo announced that it provided access to the highest volume of advertising inventory in the industry, eliminating the dilemma advertisers have between choosing high-quality engaging native advertising and maximizing reach and scale. See Kenshoo’s press release here.
For those who missed it, we’ve included some of our favorite moments from the conference in the video below.
And to keep the excitement going for our clients who could not attend K8 this year, we are bringing special events to New York, Chicago, London, and Munich to share these many innovations with you in March.
Please reach out to your Kenshoo account team to find when we are coming to a town near you!