/ July 24, 2019 Facebook Stays Out of the Corner Facebook delivers despite mounting regulatory pressure; it isn’t going anywhere. Read More →
/ July 19, 2019 Just How Black Was ‘Black Friday in July’ for Retailers Not Named Amazon? The data show growth for other retailers, but Amazon captured the bulk of sales. Read More →
/ July 18, 2019 Prime Day Drives Retailers to Significantly Boost Their Amazon Advertising Spending The increased spending on the marketplace appears to have paid off for many advertisers. Read More →
/ July 18, 2019 Brands Generally Find Prime Day Investment Worthwhile Now that the event many brands have been preparing for months in advance is truly over, it’s time to start assessing the impact. Read More →
/ June 05, 2019 Why Facebook Provides Scale, but Instagram and Pinterest Offer Relevance for Social Commerce The majority of social commerce in the US takes place on Pinterest, Instagram and Facebook, though Snapchat is also part of the mix. Read More →
/ June 04, 2019 Embracing Amazon Advertising: Four Important Steps At Amazon, an army of algorithms runs the advertising show. Unlike other digital marketing channels, success on Amazon requires generating profits for Amazon and pleasing shoppers. Advertisers that fall short could find it takes a long time for them to regain visibility in Amazon ads. Read More →
/ June 03, 2019 TechBytes with Nir Feldman, SVP Engineering, Kenshoo TechBytes with Nir Feldman, SVP Engineering at Kenshoo focuses on the Product roadmap and current trends in the Marketing Technology landscape. Read More →
/ May 30, 2019 Advertisers Must Rethink KPIs on Amazon To win on Amazon, you have to put yourself in Amazon’s shoes and focus intently on the customer experience. Read More →
/ May 02, 2019 Kenshoo + Fospha Breakfast: On Amazon, Customer Data, and Ecommerce Senior marketers from a broad range of industries gathered together at London’s The Gherkin to explore these issues and what marketers can do to strategize for them in 2019. Read More →
/ April 24, 2019 App-marketer Spending on Apple Search Ads Grew by 90% in Less Than a Year The data comes from Kenshoo’s Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend. Read More →