/ February 15, 2019 'It's in This Weird Middle Ground:' Amazon Has a New Plan to Win over Big Brands Amazon is clamoring for ad budgets from big brands to prove that its platform is more than an e-commerce machine, but agencies say the company’s pitch for video dollars has a few snags. Read More →
/ February 11, 2019 Ad Spend from Long-Term Advertisers Driving Instagram’s Growth Social media app Instagram saw a 120% increase in ad spend year-on-year during the fourth quarter of 2018 as it continues to be a major driver of social advertising growth, a report by Kenshoo found. Read More →
/ February 07, 2019 Instagram Advertisers Stay Loyal Instagram’s ad business had a stellar year in 2018, according to reports out this month. Kenshoo’s recent digital marketing report showed the Facebook-owned app saw 120 percent increase in ad spend year-over-year during the fourth quarter of 2018, and was up 43 percent over third-quarter results. Read More →
/ February 05, 2019 Kenshoo Launches Full Support for Amazon’s Advertising API in Japan Japanese Marketers Are Eager to Use the First Major Platform to Offer Access to Amazon Japan and the Global Industry’s Most Robust Solution Read More →