It’s an unusual time, to say the least. But Americans are reacting to the coronavirus pandemic and resulting stay-at-home orders partially by retreating to a number of familiar activities, including hanging out with other household members and spending time on hobbies. The need to stay occupied and entertained at home has led to a boom in sectors like video gaming—but also lower-tech crafts, toys and games.
When US advertisers pulled back spending dramatically in March, one of the earliest noticeable effects on the display ad market was falling CPMs. At the same time as marketers were lowering their demand for ads—either to take spending cuts as savings or merely pause and rework their messaging—consumers were spending more time on social and traditional media properties, increasing the supply of impressions.
Kenshoo is using new platforms, including one that uses data stored on Amazon Web Services and runs marketing experiments, measuring the incremental impact across all audience segments.
As Google cuts marketing budgets in half for the second part of 2020, what can we expect to happen to Search?
Chris Costello, Senior Director of Market Research at Kenshoo, breaks down the challenges facing marketers and advertisers during the time of corona virus.
Here is a quick course on the best practices in advertising on Amazon—and on how to properly prompt Amazon shoppers to provide reviews after they buy.
Facebook’s latest version of the Stories discovery page looks to include larger panels to highlight certain stories, similar to how Instagram treats IGTV, trending Stories, and Shopping highlights within its Explore page.
The Walmart Performance platform was officially released January 3, 2020 offering product ads through keyword related search. This is a monumental move on Walmart’s end and allows them to be competitive with Amazon.
Fabrício Cardoso está assumindo o cargo de managing director para América Latina da Kenshoo. O executivo será responsável por supervisionar toda operação local.
Fabrício Cardoso is assuming the position of managing director for Latin America at Kenshoo. The executive will be responsible for overseeing all local operations.
Social-networking giant’s earnings for 2019 are expected to be slightly lower because of privacy settlement with the Federal Trade Commission.
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| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
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| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
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| Cookie Name | trd_vuid_l |
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| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
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| Cookie Expiry | 30 minutes |
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| Provider | Trendemon |
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| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
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| Provider | Trendemon |
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| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_pw |
| Cookie Expiry | 1 year |
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| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
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| Cookie Name | trd_ma_cookie |
| Cookie Expiry | 12 hours |
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| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | trackingapi.trendemon.com |
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| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
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| Name | |
| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_cid |
| Cookie Expiry | 1 year 25 seconds |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | s-9da4 |
| Cookie Expiry | 15 minutes 25 seconds |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | kenshoo_tapad_id_sync |
| Cookie Expiry | 1 day |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | kenshoo_id_match |
| Cookie Expiry | 1 week |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | .xg4ken.com |
| Cookie Name | kenshoo_id |
| Cookie Expiry | 1 year |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | d-a8e6 |
| Cookie Expiry | 1 year 25 seconds |
| Accept | |
|---|---|
| Name | |
| Provider | google.com |
| Cookie Name | pagead/1p-user-list |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | google.com |
| Purpose | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. |
| Host(s) | google.com |
| Cookie Name | ads/ga-audiences |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Host(s) | .pardot.com, kenshoo.com, www2.kenshoo.com |
| Cookie Name | visitor_id#-hash |
| Cookie Expiry | 10 years |
| Accept | |
|---|---|
| Name | |
| Provider | Trendemon |
| Host(s) | trackingapi.trendemon.com |
| Cookie Name | api/events/pageview |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | Trendemon |
| Host(s) | trackingapi.trendemon.com |
| Cookie Name | api/events/uplift |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | Trendemon |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | kenshoo.com |
| Cookie Name | trd_ctahistory |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | Google Tag Manager |
| Host(s) | kenshoo.com |
| Cookie Name | _uetsid_exp |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Host(s) | kenshoo.com |
| Cookie Name | _uetvid_exp |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | Enables the website to make variations of their landing-page. This is used to minimize bounce-rates, which means that fewer users leave the page immediately. |
| Host(s) | kenshoo.com |
| Cookie Name | ub-emb-id |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | adsrvr.org Pixel |
| Purpose | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. |
| Host(s) | adsrvr.org |
| Cookie Name | track/cmf/generic |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. |
| Host(s) | twitter.com |
| Cookie Name | personalization_id |
| Cookie Expiry | 730 days |
Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | Used to unblock Facebook content. |
| Privacy Policy | https://www.facebook.com/privacy/explanation |
| Host(s) | .facebook.com |
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | Used to unblock Google Maps content. |
| Privacy Policy | https://policies.google.com/privacy?hl=en&gl=en |
| Host(s) | .google.com |
| Cookie Name | NID |
| Cookie Expiry | 6 Month |
| Accept | |
|---|---|
| Name | |
| Provider | YouTube |
| Purpose | Used to unblock YouTube content. |
| Privacy Policy | https://policies.google.com/privacy?hl=en&gl=en |
| Host(s) | google.com |
| Cookie Name | NID |
| Cookie Expiry | 6 Month |
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