by Laurie Sullivan, MediaPost Blogs

“Closer ties between Apple and Bing could bring more quality traffic to the Yahoo Bing network, according to Aaron Goldman, CMO at Kenshoo. He’s already seeing the combined network deliver stronger ROI, compared with Google, but AdWords produces much more volume. “Apple iOS consumers are a very lucrative audience for advertisers and the more iPhone owners using Bing, the more quality inventory available through Bing Ads,” he said.”

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