Chris "Coz" Costello, Senior Director of Marketing Research @ Kenshoo
Mobile App Growth: In today’s Marketing Metrics, new research from AppsFlyer gives insight into the growth of the mobile app market industry and some of the key trends that are helping to fuel this success.
Mobile app measurement provider, AppsFlyer, recently released new research into mobile app growth. There are now more than 3 million apps for the android platform and 2 million for iOS. As consumers spend more time within apps, this marketplace is set to grow quickly over the next few years.
The first step in app marketing is to get your app installed. AppsFlyer has predicted that global app install ad spend is predicted to climb by 65% from 2018 and reach $64.1 billion by 2020.
North America is the biggest market for mobile app growth and will double by 2020 to reach $12.9 billion.
There are strong indicators that signal mobile app growth to be significant. Marketers should take heed.
For more information, read our blog post, It’s Time to Up Your Mobile App Marketing Game, to learn more how the most cutting-edge marketers in the gaming app category are winning with their strategy.
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