/ January 24, 2017 New Kenshoo Research: Product Ads on Social and Search Play Key Role in Retail and Election-Focused Q4 Video ads proved crucial for social advertisers, while mobile drove growth across social and search. Read More →
/ December 20, 2016 Consumers Happy to Interact with Brands on Mobile Messaging Apps Such As Facebook Messenger Finds New Study 53% of people in the UK and France who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so as long as they can block brands they are not interested in. But to avoid a consumer backlash, companies need to ensure messaging interactions are highly personalised and responsive. Read More →
/ October 25, 2016 New Kenshoo Global Research: Spend on Specialised Product Ads Shoots Up in Both Paid Social and Search Recent developments in mobile, product-focused and video ad types, continue to influence social and search advertising trends. Read More →
/ October 05, 2016 Kenshoo and OrionCKB Unveil 2016 Holiday Advertising Survey Report Global e-retailers reveal how they plan to spend advertising budgets in Q4; Facebook ad spend will continue to trend upward for Q4, while Google Search Keywords and Product Listing Ads will be the top ad types Read More →
/ September 26, 2016 Kenshoo Named #1 Social Media Marketing Supplier and Search Engine Marketing Technology for the Internet Retailer Top 1000 Kenshoo’s innovative approach to delivering industry-leading technology solutions has garnered it significant recognition. Read More →
/ September 14, 2016 Kenshoo Launches Creative Manager, Simplifying Visual Advertising and Enabling More Dynamic and Engaging Campaigns For the first time, marketers can manage, format, sequence and optimize creative assets across publishers to drive more rich media execution. Read More →
/ September 12, 2016 New Kenshoo Report: Mobile App Advertising Investment Increased 54%; App Installs Up 36% for Gaming Advertisers Kenshoo’s third “Mobile App Advertiser Trends Report” shows continued growth in the mobile app space as the market matures and evolves Read More →
/ September 12, 2016 New Kenshoo Report: Global Spend on Facebook and Instagram Mobile App Install Ads Goes Up 54% Mobile app install ads trigger 95% more clicks, with video and carousel ads playing an important role Read More →
/ July 27, 2016 New Kenshoo Global Research: Social Ad Spend Up Nearly 50% Fuelled by Mobile and Dynamic Product Ads, with Video Growing in Importance Social Ad Spend up Nearly 50% Fuelled by Mobile and Dynamic Ads, while Spend on search continues to grow, with advertisers taking advantage of new ad types. Read More →
/ July 21, 2016 Kenshoo Announces Holiday Performance Program for Advertisers and Agencies The 2016 Holiday Performance Program, led by Kenshoo Success Advisors, promises to help advertisers optimize the effectiveness of their increased spend Read More →