Updated: December 2019
Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology.
As such, we collect, process and analyze data from various sources, produce statistical information and identify trends to enable our customers to manage, optimize and analyze their digital marketing activities across multiple advertising channels and devices.
We are self-certified with the US Department of Commerce – EU-US Privacy Shield Framework, in connection with the collection, use, and retention of personal information from EU member states. We are committed to adhere to the Privacy Shield principles, including notice, choice, accountability for onward transfer, security, data integrity, purpose limitation, access, recourse, enforcement and liability.
For further information about the Privacy Shield program and to view our certification page, please visit: https://www.privacyshield.gov/list. If there is any conflict between the terms in this Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. The Federal Trade Commission (FTC) has jurisdiction over our compliance with the Privacy Shield.
We are further committed to refer unresolved Privacy Shield complaints to TrustArc, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please visit https://www.trustarc.com/ for more information or to file a complaint. The services of TrustArc are provided at no cost to you.
Kenshoo commits to cooperate with UK’s independent data protection authority (ICO) and comply with the advice given by the ICO about human resources data transferred from the EU of a human resources nature.
Kenshoo Services allow Customers to manage, optimize and analyze their digital marketing activities across multiple advertising channels and devices. As such, Kenshoo does not have a direct relationship with Users who visit or otherwise engage Customer Websites or are exposed to Customer’s advertisements that are managed using our Services.
We collect and use information related to Users as part of the provision of the Kenshoo Services to our Customers as will be detailed below.
As a rule of thumb, the information collected by the Kenshoo Services is typically used to identify trends and optimize overall advertising activities of our Customers. Kenshoo does not know and does not attempt to know the identity of the Users, does not match such information with any identifiable information, and does permit others to use such information to identify Users.
As part of our Services we offer our Customers anonymous tracking of Users who engage Customer ads and/or Customer Website. Consequently, we collect the following information:
In order to obtain this information, we use Tracking Pixels and Cookies (as such terms are defined below).
A Tracking Pixel is a piece of code embedded on a web page of Customer’s Website that collects information about Users’ engagement on that web page. The tracking pixel can be provided either by the advertising channels, affiliate networks or by Kenshoo. The Tracking Pixel may include a command to create Cookies.
A Cookie is a small text file that can be stored on a User’s browser (on any type of device). Our Cookie contains a random unique identifier that enables anonymous tracking activity from a browser that is associated with products and services of a Customer.
Subject to Customer’s approval, we will collect information of Customers or of third-party partners, and may combine it with our own data. Such information is un-identifiable, and we do not know, nor will we attempt to know the identity of Users.
Kenshoo does not collect any information for the purpose of unveiling the anonymity of a User. In particular, we don’t collect sensitive personal data such as financial data, medical data or any data that may be associated with race, religion, sexual orientation or political opinions of a specific identifiable individual. If any such data would inadvertently be received by us, we will make no use of it.
We use the data we collect for all the following purposes: provide our Services; study and analyze the functionality of the Services and Users’ activities; provide support; measure Services’ activity; conduct surveys and send questionnaires; provide various reports and enhance our Services to our Customers; maintain the Services; make them better and continue developing the Services.
Additionally, we facilitate advertisements based on past interactions of Users with Customer advertisements and Customer Websites (“Retargeting Services”). We utilize Cookies to enable this service.
We use automated processes, including automated decision making to provide our services to our customers and enhance their online marketing capabilities and campaigns.
We obey the law and expect you to do the same. If necessary, we will comply with court orders and warrants, and assist law enforcement agencies to prevent fraud, misappropriation, infringements, identity thefts and any other misuse of the Services, and to take any action in any legal dispute and proceeding.
Additionally, we use third-party suppliers to better understand the usage of our Site, to qualify leads obtained following registration to our Site or to further advertise our Services. In such scenarios, our Site utilizes a Cookies on your device.
In certain instances Kenshoo will share Users’ data with third parties, including:
We may use anonymous, statistical and aggregated data that we derive from your personal data, to drive insights, statistics, trends and predictions for our internal use and may share it with our customers, affiliates and business partners for their lawful business purposes.
We use the services of cloud-based service providers which store and process information in the US region.
If you are interested in obtaining more information about the safeguards of our data transfer, you may contact our Data Protection Officer at: Privacy@Kenshoo.com.
At any time, you can unsubscribe from our mailing lists by sending an opt-out request to email@example.com.
At any time, you can stop using the Site or terminate your use of our Services. Termination of your use of our Services is subject to the Kenshoo Services Agreement.
At any time, you can exercise the following opt-out options:
Please note that we will be able to exercise your opt-out rights, if we are able to identify specific data on our databases that are related specifically to you.
At any time following your opt-out request, we can remove or de-identify your personal data altogether and request that you stop using the Website.
Web browsers offer a “Do Not Track” (“DNT”) signal. A DNT signal is a HTTP header field indicating your preference for tracking your activities on a service or through cross-site user tracking.
Our Site does not respond to Do Not Track (DNT) signals.
You can exercise your choice by contacting us at: firstname.lastname@example.org.
We will need to ask you to provide us necessary details to authenticate your identity and to identify data related to you on our systems.
Cookie opt-out – You may elect to opt-out of enabling Cookies in the browser’s settings tools, usually by choosing between several options offered by the browser. For further information about Cookies please see our Cookies and Tracking Technologies Policy.
We will keep aggregated non-identifiable data without limitation, and to the extent reasonable We will delete or de-identify potentially identifiable data, when we no longer need to process the data in an identifiable form.
Under EU data protection laws, Kenshoo, will be considered a data processer as such term is defined therein, with respect to its Services. However, with respect to the Site, Kenshoo is a data controller, as such term is defined in the EU data protection, and the following will apply only in such case.
We base our processing of Personal Information as a data controller on the following lawful grounds:
At any time, you may contact our Data Protection Officer at: email@example.com and request to exercise your rights in accordance with the provisions provided by law:
If you have any concerns about the way we process your personal information, you are welcome to contact our privacy team at: firstname.lastname@example.org, or write to us to: Kenshoo Ltd., 30 Ha’barzel St., Tel-Aviv, Israel 6971010
We will look into your query and make good-faith efforts to resolve any existing or potential dispute with you.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request
You may also invoke binding arbitration in certain cases, as further described in Annex I of the EU-U.S. Privacy Shield Agreement. For further information, please visit the Privacy Shield web site at: www.privacyshield.gov.
This section applies solely to Site visitors and Users who reside in the State of California.
Personal Information that We Collect
We have collected the following categories of personal information from consumers within the last twelve (12) months:
Our Categories of Sources for Personal Information
We obtain the categories of personal information listed above from the following categories of sources:
Our Use and Disclosure Practices
In the preceding twelve (12) months, We have disclosed the following categories of personal information for business purposes:
In the preceding twelve (12) months, We have not sold personal information.
Your Rights as a California Resident
You are entitled to the following specific rights under the California Consumer Privacy Act (‘CCPA’) in relation to your Personal Information:
You have the right to request that we will disclose certain information to you about our collection and use of your personal information over the past 12 months. After verifying your request, We will disclose to you:
You have the right to request that we delete any of your personal information. Upon confirmation of your request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
We may deny your request if maintaining your personal information is necessary for us or for our service providers for the reasons specified under the CCPA or if we are unable to identify any personal information on our systems, that is related specifically to you.
Exercising Your Rights
To exercise the access, data portability, and deletion rights described above, please submit your request to us by sending an email to: email@example.com
Only you or a person authorized to act on your behalf, may make a request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
We cannot respond to your request or provide you with the requested personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use the personal information provided in your request to verify your identity or authority to make the request.
We will do our best to respond to your request within 45 days of its receipt. If we require more time (up to additional 45 days), we will inform you of the reason and extension period in writing. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will only cover the 12-month period preceding receipt of your request.
The response We provide will also explain the reasons for Our inability to comply with your request, if applicable.
We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will inform you of the reasons for such decision and provide you with a cost estimate before completing your request.
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