by Ginny Marvin, Search Engine Land

“Global search ad spend rose 15% in Q1 2013 versus the previous year, according to the Kenshoo Global Search Advertising Trends report released today. That rise in spend was driven largely by a 62% increase in click-through rates and a 21% increase in clicks year-over-year…

In all, 2012 paid search ad spend increased 32% versus 2011, and Kenshoo points to  Q1′s 15% rise in global ad spend as a positive sign for the remainder of 2013.”

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