Download The Cross-Channel Impact: Social Advertising’s Effect on Search and Amazon.
Paid search, paid social, and Amazon advertising are the three most important modern marketing channels primarily due to their tremendous reach with nearly 75% of today’s digital budgets going to these three areas.
With many consumers exposed to at least two if not all three of these channels on a regular basis, it’s important for marketers to know how they might impact one another.
In March 2019, Kenshoo partnered with Digiday to survey 512 marketers to better understand their perspectives on the cross-channel impact of paid search, paid social, and Amazon advertising.
In this Kenshoo Media Research white paper, you will learn:
- Marketers overwhelmingly believe that social advertising investment increases performance on paid search and Amazon advertising
- What are the biggest obstacles to cross-channel advertising
- How marketers expect and plan for cross-channel impact—even if they can’t fully quantify it
Download the report today.