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  • Twitter Advertising Playbook

    With over 270 million members tweeting over 500 million tweets each day, and a massively connected mobile audience, Twitter represents an effective way for brands to reach key audiences and influence consumer behavior by participating in two-way conversations. As marketers develop more proactive strategies and become savvier about using first-party data, Twitter becomes a key… Read more »

  • Cross-Channel Attribution Must Convert Insight Into Action

    Marketers now have access to a wealth of customer data, but many are still struggling with how to translate it into actionable insights. Download the Forrester Consulting Study commissioned by Kenshoo, Cross-Channel Attribution Must Convert Into Action to learn how marketers are leveraging attribution to optimize performance in today’s increasingly complex data landscape.

  • Enhanced Campaigns: One Year Later

    Enhanced Campaigns: One Year Later analyzes the effects of the transition to Enhanced Campaigns and marketer perspectives and thoughts about challenges and opportunities the new campaign type has produced.

  • Kenshoo and DataPop - Search and Social Commerce Index Report

    The report aims to help retailers improve consumer engagement through search and social commerce, the most important digital advertising channels leading into Q4. The Search and Social Commerce Index is based on analyzing nearly 3MM products from 40 retailers’ catalogues, and identifies key trends and actions that can be taken by retailers to take advantage of the growing social commerce opportunity.

  • Advertiser Perceptions of the Three-Screen World

    To better understand how brands and agencies approach the three-screen world from a paid search perspective, Kenshoo surveyed over 350 global marketers and analyzed the results. Download Advertiser Perceptions of the Three-Screen World to see how marketers perceive mobile adoption and learn the key imperatives advertisers need to know to win in a multi-device world.

  • Marketer Perspectives: POVs on Key Industry Trends

    We have compiled excerpts of 6 Marketer Perspectives across a variety of industry themes covered in our Guides—from budgeting to local search to seasonality. Read along as these marketers share their points-of-view on key challenges and offer tips to help you succeed.

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