WhiteFence, the leading price comparison shopping site for home utilities and services, competes on paid search keywords used by direct competitors as well as utility suppliers. WhiteFence marketing programs must address variables in consumer behavior – and diverse conversion paths. To make better decisions about the value of the keywords they would bid on, WhiteFence began using Kenshoo and saw a 28% increase in revenue.  Read the case study to find out more about WhiteFence and Kenshoo.