Learn how paid, earned, and owned is reshaping brand and consumer interactions. Shoutlet and Kenshoo Social™ help you understand the current Facebook landscape and show you new options for extending the reach and amount of engagement your social media programs get. Find out how the new Facebook Post Lifecycle helps brands and learn about the best practices you can implement to take full advantage of it. Track and measure ROI with the attribution solution introduced by Kenshoo Social and Shoutlet. The paper also includes a case study that shows how major online retailers used this model to boost holiday sales.