Kenshoo for Travel

Engage and convert travelers along every step of their digital journey.

Today’s traveler researches their trips and vacations across a wide range of digital content. Apps, social media, video, and search engines are just a few of the advertising channels that travel marketers must master in order to ensure that they make it into the traveler consideration set. New, digital-first companies have been able to build major businesses in the travel industry over the last decade and legacy brands must find ways to be even savvier in order to compete—that means making the most of online advertising’s key channels: search, social, and mobile.
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Kenshoo Drives $7B in Advertising Spend Across the Most Critical Media

Solving Challenges for Travel Marketers

Access, Integrate & Manage Data

Access, Integrate & Manage Data

  • Integrate with external data sources
  • Optimize to margins
  • Automate & customize reporting
Support for Scale & Optimization Opportunities

Support for Scale & Optimization
Opportunities

  • Manage large volume of campaigns at scale
  • Uncover opportunities based on seasonality
  • Drive interaction through social media
  • Re-engage consumers through retargeting
Improve Optimize to True Value

Improve Optimize to True Value

  • Identify interactions that drive return
  • Understand search & social interplay
  • Drive bidding based on attribution

Skyscanner & Kenshoo: Six Years Of A Performance Driven Partnership

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Summer Hotel Sales From Facebook Means A Good Night Sleep For Marketers

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IProspect Partners With Kenshoo To Improve Search Optimization And Drive Increased Revenue And ROI For Hilton

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Online/Offline Marketing Measurement Isn’t As Impossible As It Once Was

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Marketing Measurement Cannot Be Reliant on Individual Customer Journeys: Incrementality is the Fix

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Marketing Measurement BEFORE the Campaign? Yes, You Must Do This

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Monthly Paid Media Spend Snapshot – December 2020

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The Kenshoo 5: Five App Marketing Predictions for 2021

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“The campaign was a great success, and Kenshoo’s innovative technology allowed us to significantly improve the efficiency of Hilton’s established paid search program. We plan to expand the program to include many other profiles and look forward to improved performance and efficiency across the board.”

Jake Hughes, Director, Paid Search, iProspect

Since using Kenshoo Portfolio Optimiser on Microsoft Advertising, the team has improved the efficiency of its campaigns significantly.
  • 131% increase in clicks
  • 58% increase in revenue
  • 25% decrease in cost per click
More Case Studies

Unlock the Power of Kenshoo for Travel Marketers

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